![]() Consumers are convinced that “Nipper” and “Chipper” should continue to tell the RCA brand’s story for the next 100 years. Research showed that, by blending older and younger elements, through the “Nipper”+“Chipper” combination, RCA products are contemporary yet traditional. "If your VCR is a pain to program, then get rid of it", said an announcer in one spot. "At last, technology that serves man," said the headline of another. ![]() "Finally, a VCR everybody and his dog can program," said the headline of one print ad. The campaign's TV commercials and print ads, through the Christmas sales season, reassured would-be buyers that RCA consumer electronics products uncomplicated high tech with built-in features, and left users with fewer buttons and gadgets to contend with. A large role in this assault on technological gobbledygook was played by “Chipper”. In a fall 1991 big advertising campaign, RCA declared war on high technology's confusing terminology. RCA, high technology even your dog can use RCA DSS Ad poster campaign, was hailed by Time Magazine as “the most successful new product launch of the year”. In 1995, a major RCA Advertising campaign created by A&P on RCA’s Digital Satellite System (DSS) launch in US, featured RCA dogs “Nipper” and “Chipper”, and included TV spots, Magazine Print ads and In-Store POS. The pup embodied youth and vigor: TV advertisements featured “Chipper” skydiving and skateboarding. "Chipper” stood for being more up-to-date, while ”Nipper” was enduring and reliable and stood for the company that invented the color TV. “Chipper” represented the new breed of high-technology, design and innovation inherent in RCA products. “Chipper”, of the next canine generation, in advertisements, was staring not at gramophones, but instead was enjoying new, high-tech electronics. The name “Chipper” won a contest that RCA sponsored in 1991 to name the puppy dog: it connoted several ideas: "a computer chip a chip off the old block chipper, happy and upbeat, and it rhymed with “Nipper”. A&P brought back “Nipper” the dog –, the familiar pooch who has appeared in RCA's ads since 1929, – and then, to showcase RCA’s next generation of products, and to complement “Nipper”, introduced a Jack Russell Terrier young puppy “Little Nipper”. Kipper is curious as to why a hole has been made in his toy box and begins to investigate. In 1990, advertising agency “Ammirati & Puris” (A&P) mixed the old with the new to give RCA brand a refurbished image and a much-needed boost. Kipper’s Toy Box is just one of the many fantastic Kipper collections by Mick Inkpen. A deal was made for both the painting and the copyright, and in October 1899 the deal was sealed when Barraud delivered the painting. He offered to buy the painting and the rights to it if Barraud would make it a record gramophone instead of a cylinder phonograph, which Barraud did. Barraud liked the idea but needed a gold horn from which to model the new version of the painting, so he visited Barry Owen, the manager of Liverpool’s newly formed Gramophone Company, who understood the commercial possibilities. But the representatives of the company failed to see how it could help sales and turned down his offer, because they believed that dogs don't listen to phonographs, as was their logical if unimaginative conclusion.įriends liked the painting and suggested to Barraud that he might make it more appealing by substituting a gold horn to replace the black Edison horn. Stuart has confirmed that Big Idea’s employees continue to work for Big Idea and have not been laid off.Thinking commercially and noting that the “Nipper” dog was listening to an Edison Bell cylinder, Barraud wrote to the Edison Bell Company in New Jersey for them to use the painting in their advertisements. Comcast shut down Big Idea’s offices in Nashville shortly afterward. Mike Stuart stated that he was not coming back to work on new episodes, and on July 1, 2018, he explained on Twitter that the team that specifically produced home video releases was dismissed in 2015, while the Netflix series team wrapped up their work in summer 2017. The second and final season of Kipper the Dog in the City subsequently premiered on Netflix in late 2017.Īt the 2018 Christian Worldview Film Festival, Martin Clunes confirmed that he was no longer working on Kipper, and there was nothing in production. In June 2017, Martin Clunes appeared on the Christian talk show Today’s Life and said “if there’s ever an opportunity to do something Kipper the Dog-related again, I would love to do that.” Furthermore, Clunes’s LinkedIn profile states that he left his position at Big Idea in February 2016. Cancellationįollowing the release of the episode The Farm, Big Idea did not announce any new plans for further Kipper the Dog episodes, seemingly focusing solely on the Netflix series. You can help Kipper the Dog Wiki by expanding it.
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